Have you ever heard of the ‘Google Adword’ expert
named Perry Marshall?
Perry said “Nobody who bought a drill actually wanted
a drill …
They wanted a hole <— (like this)
Therefore, if you want to sell drills, you should advertise
information about making holes …
NOT information about drills!”
Think about that statement for a minute … and then
let me ask you this question:
Are you advertising the hole or the drill?
If you’re not sure, here’s a hint … your business is the
“Succeeding at that business” is the hole.
Key Point – Effective Marketing is the ability to educate
people on how their greatest needs (their “hole”), can
be filled with your home business (your “drill”)… And
then motivate them to take action.
My definition of “Effective Marketing” has several key
1) You must start by educating your prospects (don’t sell
them right away)
2) Your focus needs to be on their “hole” (their greatest
3) You must show the connection in how your business
(your “drill”), fills their “hole”
4) You must get them to take action
Your focus needs to be on their needs … and here’s where
I’ve found that almost all network marketers have failed …