When doing any kind of PPC advertising (on Facebook or other networks), you are often presented with a choice or “type” of ad you wish to run. There is a CPC (Cost Per Click) and CPM (Cost per 1000 impressions)….
So, how do you choose?
I recommended you choose CPC for your campaigns instead of CPM. CPM is the cost per one thousand impressions. Analyze your CTR (Click through Rate) from your campaigns and decide if you should switch to CPM.
1000 impressions = $0.30
1 click = $0.05
6 clicks = $0.30
If your ad is getting more than 6 clicks per 1000 impressions, then you will save money by switching to CPM. The formula is that simple. This also highlights the importance of CTR.